West Coast Audience Engagement Editor
Guardian News & Media (GNM) is the publisher of the US news website www.theguardian.com/us, the Guardian and Observer newspapers and www.theguardian.com website in the UK. We're a highly regarded global news brand, owned by the Scott Trust — an arrangement that guarantees its independent voice in perpetuity.
Headquartered in New York City, Guardian US, is an entirely digital operation that seeks to engage US readers by combining the Guardian's internationalist, online journalism with US voices and expertise.
We are now looking for an Audience Engagement Editor to join our West Coast team.
Department: EditorialReports to: Head of Audience DevelopmentNormal location: Los Angeles, California (open to applicants from other states)Terms & conditions: Full time, fixed-term contract. News Media Guild position. Some late shifts and weekend work required.Salary banding: $71,000 - $85,000 p.a
The Guardian US seeks a creative, energetic and collaborative editor to join our US team and help us grow and diversify our audience. This person will work closely with our West Coast bureau, which is primarily based in Los Angeles. They will surface story ideas and find creative ways to promote projects with the goal of growing and engaging our US audience. They will also work remotely with their New York-based colleagues.
The Guardian has experienced significant growth in the US and currently draws more than 50 million monthly unique visitors in America, and more than 170 million unique visitors around the world. The audience engagement editor will be part of a versatile, data-driven team that works with journalists across the newsroom to build on this trajectory, and increase the reach and impact of journalism. The right fit for this role will have a passion for news and data, a flair for story packaging and strong communication skills.
At The Guardian, we're experimenting with different content formats as part of our social media strategy, in partnership with external platforms. This editor will work on those pilots and projects, in collaboration with the wider team, and complement our ongoing audience development work.
We're particularly interested in candidates with experience and ideas that will help us diversify our audiences culturally and geographically and increase our reach among underserved communities in the US, supporting our work to create journalism and build a readership that is representative of America. This will be a core focus for the candidate and others on the team.
Day-to-day responsibilities of the job include headline writing, optimizing stories for search engines, social media production, building promotion plans for journalism projects, generating story ideas, and communicating data back to the newsroom. The audience team is also involved in growth areas like newsletters, partnerships, platform relationships and new opportunities.
The ideal candidate will have a deep understanding of internet culture and communities, as well as digital publishing and distribution strategies. They will have innovative ideas for helping us broaden and diversify our US audience, as well as a firm command of analytics and data-informed decision-making in an editorial context. A strong journalism background is preferred, as are the skills of communication, collaboration and persuasion required to foster an audience-aware newsroom.
We encourage candidates who might not have all the experience listed to apply; for this role we value attitude, willingness to learn, commitment and flexibility.
Key skills & experience
- At least 2-3 years at a digital news organization.
- Newsroom experience, ideally in a fast-paced environment.
- Strong written and verbal communication skills, with particular understanding of the voice and approach required for social media.
- Knowledge of search engine optimization, particularly for breaking news.
- Proven ability to use data to inform decision-making.
- Experience building diverse newsroom audiences.
- Knowledge of emergent platforms and trends in digital media, and a desire to experiment.
- Active on social media and embedded in internet culture.
- Strong interpersonal skills and ease working within teams remotely or on-site.
- Experience creating socially-driven or -conceived news and features
How to apply
To apply, please upload your latest resume and a cover letter in one pdf document outlining why you'd love to take on this role, and why you're a great match for what we're looking for.
Guardian News & Media is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin or citizenship.
We value and respect all differences (seen and unseen) in all people at the Guardian. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.